You can find the book here: https://amzn.to/3jMNVvK The main theme is: A refined habit loop, consisting of the following: Trigger > Action > Reward > Investment or T > A > R > I T Key Triggers : Scarcity effect, Framing effect, Anchoring effect, Endowment progress effect A One of the key learnings from the book is Action or behavior manipulation: B= MAT (Behavior= Motivation, Ability, Trigger) So to modify a user behavior there are three factors as shown above. Every behavior is driven by one of three core Motivators: Seeking pleasure or avoiding pain, seeking hope and avoiding fear, seeking social acceptance while avoiding social rejection. ( Related book: Habits of a Happy Brain ) Ability is influenced by the six factors, one or more of time, money, physical effort, brain cycles, social deviance, and non-routineness. Ability is dependent on users and their context at that particular moment. R Rewards are broadly of three types Reward: Tr...