Learnings from the book: Hooked by Nir Eyal

You can find the book here: https://amzn.to/3jMNVvK

The main theme is: 

A refined habit loop, consisting of the following:

Trigger > Action > Reward > Investment or T > A > R > I

T

Key Triggers : 

Scarcity effect, Framing effect, Anchoring effect, Endowment progress effect

A

One of the key learnings from the book is Action or behavior manipulation:

B= MAT (Behavior= Motivation, Ability, Trigger)

So to modify a user behavior there are three factors as shown above.

Every behavior is driven by one of three core Motivators: 

Seeking pleasure or avoiding pain, seeking hope and avoiding fear, seeking social acceptance while avoiding social rejection. ( Related book: Habits of a Happy Brain)

Ability is influenced by the six factors, one or more of time, money, physical effort, brain cycles, social deviance, and non-routineness. Ability is dependent on users and their context at that particular moment.

R

Rewards are broadly of three types

Reward: 

Tribe (Social), like awards and recognition

Hunt (Greed), money, information

Self (Glory), Skill, competency

I

Investment: 

through Commitment of (Time, Effort, Money)

• We Irrationally Value Our Efforts
• We Seek to be Consistent with Our Past Behaviors 
• We Avoid Cognitive Dissonance

then Reciprocation by (Storing Value, Content, Data, Followers, Reputation, Skill)

The cycle of investment should be from the action stage and then setting triggers to re-engage in future after the investment phase.

Action stage->Investment stage linking.->setting triggers to re-engage

Summary on how to approach for product:

1. What do users really want? What pain is your product relieving? (Internal Trigger)
2. What brings users to your service? (External Trigger)
3. What is the simplest action users take in anticipation of reward, and how can you simplify your product to make this action easier? (Action)
4. Are users fulfilled by the reward, yet left wanting more? (Variable Reward)
5. What “bit of work” do users invest in your product? Does it load the next trigger and store value to improve the product with use? (Investment)

If the ideas are worth exploring you can find the book here: https://amzn.to/3jMNVvK